Press > January 2008

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The mother of all DIY Market turnovers: The perfect range of compact ironware

 

Landscheid, Januar 2008.
DIY is impossible without it: compact ironware. Its quality and expert handling are a must to determine best work results. Presentation must guide the customer quickly to the correct product in the right design and quantity thus ensuring satisfaction with the market. With a total of some 25,000 products available, the task set by suki.international and mastered successfully for decades, is not an easy one.

 

The Landscheid-based company grew up with compact ironware marketing concepts and is today one of the European market leaders in the supply of DIY Markets with a range comprising 24,000 articles – 16,000 of which are own label – and a delivery quota of 97 percent. The company’s own logistics centre currently handles over 100 forms of packaging which enable optimum and economic ranges for all goods presentations and all sizes of sales area. Naturally, this also includes an intelligent packaging layout with pictograms and label texts in up to eight languages.

 

suki develops tailor-made presentation concepts with integrated customer guidance systems for individual presentations within the outlet: the initial orientation by product groups and segments uses coloured top screens with clear pictograms. On the shelf, text and picture information as well as samples ensure problem-free shopping. A showroom in Landscheid offers an overview of the various presentation options for the basic modules, additional placements and promotional measures: Here, the trade can put together its optimum range on site and with variable breadth and depth. The systems, developed on the basis of intensive market and consumer research, ensure high shelf flexibility and attractive placement opportunities even for new products or seasonal goods.

 

The range of product displays was also developed in line with the principles of profitability and final consumer satisfaction: in addition to a broad spectrum of classical self-service sizes from small quantities through to craftsman-oriented packaging sizes, suki.international integrates perfect systems for loose sales into the presentations – be this via sales slips, scales or printers. The most individual forms of self-service are always very simple for the DIY enthusiast and theft-proof for the outlet.

 

suki modules, which are oriented towards problem solving, show a particularly intelligent way of drawing the attention of customers to new product ideas. You will find clever new products or complete offers for commonplace tasks all around the home and garden such as wood joiners, plank screws or the new Suki Nail – the nail for screwing or the screw for nailing.

 

suki gives ideas that are economically viable for the trade. According to BHB, nails & screws account for 5.2 percent of sales in the German DIY market alone – higher than other product groups like wallpaper, floor coverings and interior decoration. Greater space profitability and increased stock turnover, thanks to a tailor-made assortment of small iron ware, make a considerable contribution to overall results. Here, suki can point to over 20 years market experience and today has local sales and service organisations in more than 30 European countries.

 

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