"The products must sell themselves“ is the maxim that all our product related marketing activities are geared towards. The end consumer must be able to obtain all relevant product information from the product itself, to recognise different quality levels within a product category at a glance, and to easily follow the detailed instructions for fitting and use. Packaging of all items carries product information in various languages and includes self-explanatory symbols.

With clearly structured product presentations and additional information on vertical or horizontal signs, we frame the merchandise in a way that all useful information can easily be found by consumers. This also meets the requirement for very high space productivity. As we develop racks and packaging ourselves, we can make even more efficient use of the display walls.